A press release can be an effective way to gain publicity for your business but it may not always be the best way and in today's connected world, it's certainly not the only way. Below we've listed a some ideas to help you gain attention for your business or for your local event including a few "old school" ways to get some free publicity. Pick up the Phone Do you have something truly newsworthy to report? A product launch, a new hiring practice that creates local jobs or training? … [Read more...]
Growing Your Digital Web Presence
Your digital web presence is how people find your business online and how they choose to connect with you. It stands to reason that the more content that you produce and the more formats that you publish your content in, then the more discoverable your business is online. Think of each place on the web as a digital footprint that can feature - or connect to - your content. Your content can be as basic as listing your business name and your location. Better still if you create a robust … [Read more...]