A press release can be an effective way to gain publicity for your business but it may not always be the best way and in today’s connected world, it’s certainly not the only way. Below we’ve listed a some ideas to help you gain attention for your business or for your local event including a few “old school” ways to get some free publicity.
Pick up the Phone
Do you have something truly newsworthy to report? A product launch, a new hiring practice that creates local jobs or training? Reporters are busy and sometimes a personal touch and a direct contact approach will work. You may also make that call at just the right time. The reporter may have a deadline looming and space to fill.
Use your judgment when making phone calls. Don’t try to get George Stroumboulopoulos on the phone, but if you’d like a spot on a local radio show, why not give the host a call? Besides, radio is a very verbal media and they want to hear your voice and evaluate if you’d be a suitable guest. You have nothing to lose but a simple phone call.
Send a Personal Email to a Website Publisher
If you are looking to be interviewed by a website publisher, check their submission terms and guidelines. The site publisher may just appreciate a personal email instead of a formal press release. It shows you took the time to write that publisher instead of sending “canned” information about your business. Take the time to talk about the publisher’s own website and speak in very specific terms.
Don’t send the same message to a number of publishers. Experienced publishers will know when they are being sent a form letter.
Letters to the Editor
You can send letters to the editor to promote your business. If you read a story on a subject of which you are an expert, send in your opinion. Word it so people know who you are and what you are doing.
Example: “As a nutrition and weight loss counselor for four years, I find your story on….”, and if you can, sneak in your business name in the signature.
Again…be the expert!
Speak at Public Events
Volunteer for speaking engagements at public events. This will help establish you as an expert in your field.
Submit Articles to Newspapers, Websites, & Other Publications
Publishers are always looking for content for their publications. Submit articles and ask that your business information and website URL be included when the articles are published.